All you need to know about geographical marketing

There are many definitions of geographical marketing, but the majority of tariffs on geographical marketing are focused and revolved around how geographic variables affect inter-firm and consumer interactions, which we will address in our article today on the website [ Ingechob] (https://trinavo.com/).

What's geographical marketing?

Geographic marketing is a modern form of marketing based on the analysis of demographic and economic data of the field and the use of results for marketing planning and promotional offers reaching suitable consumers for their geographical location or geographical scope, for example, if you sell summer clothes, geographical marketing will ensure that promotional offers of your product reach the public in hot areas only.

Geographic marketing strategies

Geographic marketing is not a marketing tool in itself, but it is a marketing strategy with different marketing techniques, all of which are based on geographical location data.

" Geofencing Strategy

This strategy is used in [hyper marketing] (https://ar.wikipedia.org/wiki/%D8%AA%D8%B3%D9%88%D9%8A%D9%82 %D8%AC%D8%D8%B1%D8%A7%D9%81%D9%D9%8%A) SIMS application. This occurs when a smart apparatus with a GPS advantage enters a specific geographical area called the geographical fence, when a girl receives notice of the application of a commercial centre on her phone that tells her about today ' s deals and walks near the commercial centre, this is a simple example of the idea of a geographical fence based on the construction of an ocean or hypothetical boundaries around a given geographical area to target those who enter or are present in that area.

The role of smartphones in geographic marketing

IOS smartphones also use the geographical fabrication of the order (if this is, then), whose programming depends on the idea of establishing another procedure. Users determine these procedures according to their needs and suits. For example, an order can be given to running the lights of the house when the user is five steps away from the door.

What are the benefits of using the geographical fence?

In order to benefit from the geospatial strategy, the application developer must first establish hypothetical boundaries around the geographical areas to target 33% of Google, provided that the application supports the GPS. Within these limits, the marketing procedures are established to be activated at the time of entry of a reader.

Geographic marketing in social networks

• Geographic marketing on social media comes in many forms from public analysis by region, local advertisements by region, and geographical candidates from Snapchat for advertisements that are operated at the pass of the guide.
• If this is something, it operates mainly as detectors and is used by many companies to send ad hoc offers when they pass through their shops or even in a particular corridor. Technically, they are not advertisements on the geographical location of social networks. But signals have become increasingly important in geographic marketing and need to be known to interested people.
• It's basically blue chips. Tooth to send information to the smartphones with Blue Technique. Tooth plus a shop application.
• This is an excellent tool, but it depends on many pieces to achieve it.

How do you use geographic marketing in your work?

1. The first step of using geographical marketing in your work is to select the target you want to complete and to conduct a geographical analysis of your public that allows you to achieve, for example, you can choose a goal like, "I'm more likely to be on YouTube."
2. On YouTube, you can access the geographical analysis of the Creator Studio information board at the top of Analytics and under specific geographical areas (also allowed on Facebook, Instagram and Twitter).
3. In the same way, you can divide geographical analysis by market (participators versus non-participants), video or time-bound.
4. The second step will be to identify variables that have a direct impact on your goal.
5. For example, you can determine that the main market (most of participants) is located in three States.
6. Obviously, if I create a content in Spanish, Russia will not be in the first three centres.
7. Imagine, however, that Peru represents 20% of the subscribers of your channel, and the question here is why? It is very likely that this market will have less cost than Mexico or Argentina.