How to select the social media platform for your work

How to select a social communication platform that is appropriate for your work? Of course, when it begins to market and promote your work and products on social media, any social media platform you need to focus more on, because it is suitable for your work, so that time, money and effort are available and reaches distinct results, so we will speak together in today ' s article on how to select the social platform appropriate to your work.

How to select the appropriate social communication platform for your work

We will mention in the following lines how to select the social media platform for your work:

Focus on the platforms your audience uses

Statistics from American research centres indicate that YouTube and Facebook are one of the most used platforms among adults in the United States, and that Twitter and Reddit is one of the least used platforms. For this reason, it is important to focus your marketing efforts on the basic systems in which your target audience spends most of the time, for example: if you sell a product to people over 65 years of age, you must not be interested in platforms such as Twitter or Reddit because only a small percentage of people in this age group use these platforms, instead, you can focus on applications that they use mainly, such as Facebook and YouTube, whose social work is the target.

Make sure the Statute is compatible with the content it provides

Platforms such as Instagram and Pinterest focus on image content while YouTube focuses on video content.

Where do your competitors focus their attention?

If your competitors are highly successful on a given platform, you can also have good results from promoting that platform, but if your competitors neglect other platforms, this may be a golden opportunity for you to benefit from it, most companies offer links to social media accounts on their websites, so it is easy to collect data on the statute on which their competitors focus their efforts, it is also good to visit their accounts and to start their marketing work.

Regular access to each platform

Success on social media requires that you have a sufficient number of followers. 88% 88% can detect this content through Google research. In addition, algorithms used by these platforms have a significant impact on the rate of access of your participants to those who follow you. For example, Facebook made a change in its algorithm in early 2018 to give priority to participants from friends and family.

" Advertising opportunities offered by each platform

If you are willing to spend money on advertising, the low standard rate of access may not be an obstacle for you, since most of these platforms offer advertising opportunities, some are more precise than others. For example, they contain platforms such as Facebook and LinkedIn with deep data sets that allow you to direct advertising to a very specific audience, and they have reached the answer to how to select the social platform appropriate to your work.

Avoid work on all platforms at first

One of the mistakes many companies make when they start marketing through social media is trying to create an account on almost every platform. The problem is that the updating of the content on multiple accounts requires a lot of work. Inactive accounts can reflect a negative view of your work. The best approach is to focus on one or two%. If you do not have a team working on social communication platforms, you will have time to create and disseminate new content. This will give you more time to increase the number of followers on these basic systems and to react more effectively.