How to use neuromarketing to increase sales

How to use neuromarketing to increase sales?

What's neuromarketing?

• Neurological marketing is defined as a means of controlling the consumer, trying to understand his brain and way of thinking, to know what he wants to get in order to meet his needs, and then to influence his procurement decisions.
• In this regard, Noir Focus conducted a study on neuromarketing, the results of which indicated that traditional methods such as questionnaires could not understand consumer behaviour or predict their procurement decisions.
• The modern method used for neurological marketing or mood marketing does not rely primarily on questionnaires to predict consumer behaviour.
• These questionnaires cannot identify unconscious reactions, so neuromarketing is a mechanism to remove ideas from consumer minds.
• Neurological marketing is a method based on an analysis of the brain process to understand the wishes and [hyper needs] (https://trinavo.com/), rather than asking them what they want.
• This is what [hypermarket] (https://ar.wikipedia.org/wiki/%D8%B9%D9%84%D8%AD9%84%D8%A%8%D8%DB3%D9%88%D9%8%D9%D.D9%82 %D8%D8%D8%D8%D.D8%)
• For example, the market here redrafts the advertising or changes designs to create some kind of brand loyalty.

What are the steps to make the procurement decision using neuromarketing?

From the central nervous system responsible for decision-making, the brain consumes only about 2% of conscious activity during procurement decisions, which is called the use of neuromarketing. - Therefore, most consumer decisions on procurement are unconscious, and consumers can be affected by purchasing a particular commodity or demanding a particular service. - The brain sends signals of information about the goods or the chosen service. - The advertising works to move the excitement and enthusiasm centres in the brain, but raising these centres is not enough to stimulate consumer procurement decision. - The brain selects some goods to enter into deliberation and discussion, which are of particular interest to other goods. - The brain gets full persuasion about the goods the brain cares about, then it takes the final decision to buy. - Some other factors affect purchasing power other than neurological effects resulting from advertising the product or goods. - These factors include, for example, the limited procurement budget, the impact of other persons on consumer decision, and recent consumer procurement have a key role to play in identifying future purchases.

Also read: [The future of e-commerce] (https://trinavo.com/%d9%85%d8%b3%d8%aa%d9%8%d8%8%8%d8%8%d8%aa%d8%8%d8%d8%8%d8%d8%d8%b1%d8%8%8%8%d%8%8%d%8%8%d%8%d8%8%8%8%d%8%d%8%8%8%d%8%8%d%8%8%8%8%8%d8%8%8%d8%8%d8%d8%8%d8%8%d%d%8%8%8%d8%d%8%8%d%8%8%d%8%8%8%d8%8%8%d8%8%8%d8%d8%d%8%d%8%8%8%d%d%8%8%8%d%d%8%8%8%8%8%d

How does neuromarketing exploit the attraction?

• Neurological marketing uses a range of techniques that measure consumer reactions, including eye tracking or theoretical sequences.
• This method relies on the analysis of the consumer ' s view of the goods, and then on the basis of this marketing mix.
• Major companies resorted to using these techniques to make more profit.
• One of the most prominent companies is Amazon, through its analysis of consumer view of retail pages through the theoretical cascade technique. Amazon redesigned some fronts based on the results of this analysis, and with this simple behaviour, it was able to increase sales of its products and services. Some studies have also demonstrated that colour is the first thing to attract customer attention to products.
• More than 90 per cent of consumers focus mainly on product appearances and make the purchase decision on colour.
• The choice of appropriate colours would undoubtedly contribute to the creation of some kind of loyalty to the trademark among consumers, and to the stabilization of memory.
• Therefore, most large and successful firms select the appropriate colour for the brand as well as the choice of appropriate colours for distribution points, in order to create a promotional mix that would help attract customers ' attention and attract as many consumers as possible.

How do sales increase with neuromarketing?

We have summarized the advice of marketing experts and specialists in the use of neuromarketing to increase sales at these points:

In your videos or videos, focus has been on the use of the content of the Declaration, which focuses primarily on your product or commodity, and which draws the client ' s attention to the advantages of that goods or service.

Use attractive sheets

Studies have demonstrated that product packaging has a negative, positive or neutral effect on clients, so you have to choose the colours of the packaging and carefully select the written texts.

Choose the right colors

• The choice of appropriate colour is not only the colour of the commodity, but the marketing mix as a whole.
• Identify the colours that have the greatest impact on the brain of your target audience and use them to create packaging designs and leaflets.
• Several studies in this area found that the seller had to choose the colour in direct contact with the element. For example, companies that sell environmentally friendly products always choose green in packaging their products, slogans and web site designs.
• It is also good for the seller to use colours that contribute to convincing clients of business objectives and trends, for example, Apple always uses white to express the simplicity of the designs of its products.

Ultimately, we wish to have provided you with adequate information on neuromarketing used by many large companies to control procurement decision-making and achieve a large sales ratio, through knowledge of client affiliation, preferences, preferences, preferences and preferences, preferences for preferences and geographical areas, are important factors in identifying and controlling client behaviour.