What is the importance of marketing information systems? The marketing information system or what is known as the marketing information system is defined as a system that collects, stores and analyzes marketing data, and also...
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importance of marketing information systems
the importance of using marketing information systems is as follows:
- assist in keeping internal groups informed on a permanent basis.
- facilitate communication with external research companies.
- continuing use of data in the future, as data remains stored in the system.
- assistance in strategic decision-making.
- providing information on marketing and sales sections on an authentic and reliable basis.
components of the marketing information system
the marketing information system consists of three components:
- data that can be analysed using the system.
- computer hardware and software that collect and analyse data and establish reports.
- the output system that distributes reports to decision makers.
data types in marketing information systems
the marketing information system has been designed to be able to deal with data from multiple sources, and all data used in one of the following four categories are often relevant to marketing information systems as follows:
databases acquired
databases obtained provide information on marketing, sales and consumers in large quantities, where these rules can be accessed and used at low or sometimes no cost. examples of these databases are government databases, which provide economic information on individuals, groups and companies, and companies of all sizes can integrate these rules into their marketing information system and use them to assist in marketing decision-making.
company internal data
88%d8% of sales and marketing activities within the firm where they are sent to the marketing information system, processed and transferred to useful reports; (https://trinavo.com/%d9%8%8%d87%
marketing inquiries
the use of smart information systems in marketing works, where this helps to obtain information on the target market environment, through the control of competition sites, commercial or industrial publications, market notes for employees and managers that can be accessed through market information, as well as business, and with potential customers or distributors, or through clandestine shopping processes, where all data collected are included in the enterprise ' s marketing information system for use.
market research
it is information derived from licensed and specific research reports, collected from secondary research or new preliminary research, and as your marketing research information is more specific about the business environment of the company, agents and competitors, the value of the company has been further determined.