Use of application and association in electronic commerce With the spread of e-commerce, companies have to search for easy and close ways for consumers to communicate with them.
Using an e-commerce application with the spread of e-commerce, companies need to search for easy and close ways for consumers to communicate with them, and to follow [strategy] (https://ar.wikipedia.org/wiki/%D8A.3B.3A.D.8%)
- Building strong relationships with clients
A range of marketing research has shown that clients who are communicated through whatsApps have a sense of association with the brand through which the application is used, making it more appropriate to successfully a marketing strategy that builds a long-term relationship with clients, and one of the most important powerful channels used by e-commerce firms, which offers a large number of options and advantages for better communication with clients, including dedicated messages, has proven effective.
- Sales tracking
Complementing the advantage of message allocation, which we have stated how effective it is to achieve positive results, many companies have already demonstrated the success of this advantage by a large number of customers responding to ad hoc messages as they are read and purchased immediately, giving another advantage to the application of WhatsApp, which enables you to track and evaluate the sale with clients more quickly and accurately.
- Raise sales ratio
Many of the clients who did the procurement through and earned subsequently replicated the procurement process, due to the stimulus that can be done through application, as well as the rapid receipt of client feedback, monitoring of requests for assistance, which can be reviewed at the same time and interacting in person with all customers, thus raising client satisfaction with the brand and pushing it to replicate the purchases.
- Setting targets and setting a measure for their success
It is essential before building a marketing strategy through and on your own, to define your objectives and focus on achieving the greatest investment return through application, where targeting helps you understand what you want to achieve through your strategy, and to develop measures to determine how successful these goals are to demonstrate your success, to know your strengths and weaknesses and to improve the marketing path on an ongoing basis.
- Use of WhatsApp Business
WhatsApp Business gives you an integrated e-commerce account that helps you attract more clients, whereby the application gives you a business account containing a description of the business activity and e-mail address along with your brand Web site link, as well as a hypothetical presentation of products through a catalogue advantage, as well as the tracking of messages, the number of messages sent and received and the number of messages read.
- Identification of the type of marketing campaign
Identify the type of marketing campaign that you want to channel to customers through application and association, determine the appropriate contact status for them, whether text or voice messages, and voice messages are the best if you follow a marketing campaign targeting a certain group of consumers to promote a sound content such as bodcast or educational programmes.
- Improving customer experience
The ease of contact with customer service is the most important advantage that many customers and consumers are looking for, and customer service is often connected through e-mail or telephone calls, but the two things have been saved together in one application, where you can provide direct chat support to clients, so that helps you achieve a high profit rate of customer experience, whether application and profitability will be your best option for e-commerce.