How to market crisis marketing time.
How to market 88%8%88%88%88%8% market? So in the following lines we'll talk about marketing at the time of crisis marketing.
Marketing crisis marketing time
The crisis in its administrative form is defined as an emergency or problem faced by firms without warning; its stability, as well as the main assumptions underlying the system, is threatened by the crisis in its concept of two elements: threat and surprise, which arises primarily as a result of the accumulation of errors or processes that have been affected by some kind of defect, initially being a small problem that has been neglected. But without the Organization ' s knowledge, the problem is causing other problems in the system, and the snowball begins to be made impossible to stop it or save the Organization from the fate of a barn.
What is the art of marketing management at crisis marketing time?
In particular, it is known that it is a type of management science, where the past, present and future per cent are considered, the company is out of its vision of the subject, and it is conducting an objective evaluation of each of the causes that led to the crisis in the first place and the elements that helped to exacerbate it.
What are the stages of marketing management of crisis marketing time?
In the following lines, we mention marketing phases of crisis marketing time:
Pre-crisis:
The pre-crisis phase is known as pre-storm tranquillity, where the crisis can be prevented primarily if corporate owners are able to catch up and understand the pre-warning warnings that lie ahead, although such early warnings may not be sufficiently noticeable or easily understandable, except using key evaluation indicators for the project implementation and management mechanism, you can draw attention to and act quickly on this type of detail.
The crisis phase:
The marketing phase at the time of crisis Marketing is characterized as the stage at which the sound of the alarms is so louder that they can be observed and corrected.
The stage of crisis growth is defined as the stage in which events are rapidly inflated, so that they cannot be controlled or ignored, the project owner is experiencing psychological and administrative pressures as a result of his attempt to understand and absorb all these rapid and successive results, at which time he only recognized the crisis and attempted to study and analyse all its elements.
" stage of crisis
The maturity of the crisis is the top part of the hierarchy of the marketing process at the time of crisis marketing corporate careers, where the crisis is shaped and reaches the maximum impact it can achieve, and then officials can form a comprehensive vision of its causes, consequences and impact limits. It also defines the mechanism for dealing with it, and from it towards an integrated plan through which the crisis can be managed successfully.
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The crisis phase begins when the Organization begins to take real steps towards dealing with the crisis, in which the crisis loses its strong defences and the institution capable of reducing their impact and working hard to deal with them, however, defences that fuel the growth of the disaster are in good condition to re-emerge the attack if they are nurtured by new elements or fail to reduce and control them quickly.
End of crisis
88%d 88% is successful in dealing with the consequences of the crisis, so that it can detect, control and eliminate their weaknesses altogether.
" Marketing Time In Corporate
Companies ' crises are diversified as a result of more than one element of overlap, the crisis may begin in the form of a simple internal type, and once inflation begins to spread out and affect other elements, crises may differ depending on their intensity, nature and factors involved. However, it may be limited to a group of species as follows:
- Internal crises: crises whose impact does not exceed the limits of the company itself, caused by mismanagement or regulation or internal disruption in the production process.
- External crises: crises are affected by factors outside the enterprise, where the enterprise is under a sudden attack by competitors, or faces a change in the nature of markets or changes in the nature of laws or regulations.
- Financial crises: where the enterprise is exposed to financial crises such as financial inflation, bankruptcy risk or loss of an asset.
- Organizational crises: organizational crises arise as a result of an imbalance or imbalance in the planning process, where data available in the organization is misunderstood, misused or misdirected.
- Occupational crises: crises that occur as a result of the intervention of the human element may arise as a result of corruption of a staff member or bribes received by some departments to expedite the completion of tasks.