What do you need to know

What do you need to know?

Electronic marketing is one of the most advanced and widely used techniques in the past decade, especially since social networking sites and networks have emerged, and in talking about natural marketing and paid marketing, marketing through search engines has become the most successful, with the largest share of the Google research engine, which is over 67% of the research engine market.

Paid marketing positives

• It's the fastest way to get immediate results.
• The best way to focus on the target audience.
• The most accurate trademark awareness process.

" Residual marketing

• An expensive and sometimes expensive way.
• It requires constant surveillance.
• The results and classifications of your location will be reduced once you stop marketing this way.

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Natural marketing positives

• Building and maintaining a good reputation for sites.
• Get the best and highest assessments naturally.
• Long-term results.
• An inexpensive or less expensive marketing method than paid marketing.
• Get reliable and real visits to your web site and interested visitors.

Negatives of natural marketing

• The results may take longer than the first way.
• A complicated way for non-specialists.
• You have to use an executive marketing specialist, which will also cost you money.

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Paid marketing is faster, expensive and free is slower and expensive

• One of the three examples we discussed in this article shows that free methods cost the owner ' s effort and require personal commitment, not to mention that the results do not come quickly.
• While the paid methods are fast and immediate and require the market to spend money to obtain them and thus focus on important things and do much in one day.
• The fault of the free way is that results don't come fast so you can work for months or even years before you get good results.
• Paid methods come with rapid results and can evolve to significant levels with commitment for months.
• Ultimately, the rules of the game are in both directions, and you can play as you wish as long as you play legally, accepted and without cheating to get good results.
• It's supposed to pay you back every dollar you spend on roads that pay the same extra profit sooner or later.
• While you have to be patient and hard and continue free methods.

" Free search results on Google

• Research engines generally provide free search results for users.
• In addition to the results of the research paid, which usually come with phrases such as a publicity, which usually appear at the top of the research results and are also distinct from free results.
• It is known that search engines provide sites for their contents and recipes free of charge without paying any money once your location is established and maps are created and sent to search engines.
• In this step, they will send their creeps or webboards [web crawlers] (https://www.cloudflare.com/en-ca/learning/bots/what-is-a-web-crawler/#:~:text=A%20web%20crawler%2C%20or%20spider,appear%20in).
• The free way to use search engines is how we touched them. Here, it requires the site owner to make an effort to add content and also create the site for visitors.
• These spiders create natural backward linkages by registering in site guides and social networks and obtaining backward links from codes and sites in their field.
• In fact, this method requires a long time for the site to gain the confidence of search engines and preferably to provide them to researchers, a process that takes months and perhaps several years.

Is it one of the marketing methods paid?

• Improvement of the websites of the research engines (SEO) is a set of strategies and techniques widely used in digital electronic marketing to improve the ranking of the web site in the first results of the search engine, the objectives of which are to improve and increase the number of customers and visitors to different Web sites.
• In addition, there are two major types of research engine enhancements, the first being upgrades of natural search engines (non-paid) and the other type paid or artificial marketing.