Reasons for abandoning the procurement basket and how to reduce this phenomenon

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" What does giving up the procurement basket?

1. The relinquishment of the shopping basket and [hyper of purchases] (https://trinavo.com/) occurs when the buyer scans the store online and selects the products it wishes to purchase.
2. But it does not complete the purchase, leave the basket, store and leave immediately.
3. This phenomenon is a common phenomenon in the world of electronic commerce, as it exists in all areas of trade regardless of the type of products it sells.
4. Whether they are clothes or even digital products or tickets.
5. This is very frustrating for online shops, especially because it often comes in the last minute.
6. That is, after the buyer was attracted to the electronic store, after a very large marketing effort, after the site was cleared and the products it wanted.
7. This means that he loved the products and intended to buy them, but for one reason or another he decided to abandon the vehicle, leave and leave without buying.

How is the rate of abandonment of the procurement basket measured?

To measure this phenomenon, marketers calculate the so-called basket abandonment rate, or the rate of the trash basket, if they calculate this rate by dividing the number of sales on the number of purchase baskets that have been created, then hitting it in 100, then reversing the result from 100.

What are the reasons for abandoning the procurement basket and how to reduce this phenomenon?

• The phenomenon of abandonment of the shopping cart has occupied the market, tried to understand its causes and sought solutions. This research has led to the emergence of new marketing techniques called improving procurement processes.
• These techniques have proved very effective, as some research has shown that improved procurement processes can increase conversion rates by 35.26%.

Costs shipping and extra charges

1. The first reason is due to additional expenses such as: the cost of shipping, taxes, etc., which causes buyers to abandon the procurement baskets they wanted to purchase.
2. Statistics showed that 60 per cent of the left purchase basket was due to additional expenses plus the amount of the purchase basket.
3. This is due to the fact that many Internet stores do not present additional expenses except the exit page.
4. When the buyer enters the shopping cart page to determine the final amount, it is surprised that the total cost is much higher than expected owing to freight, tax and other consequences.

Resolve the problem of freight and extra expenses

• It must be transparent with the buyers and, whenever possible, show them additional fees.
• It is true that this is not always easy, especially with freight costs, which can often be calculated only after the buyer chooses all the products it wants.
• Only then can calculate the cost of shipping, but as far as possible, you must try to show freight charges to buyers.

To force the buyer to establish an account

1. Some online shops require the buyer to establish an account before the procurement process is completed.
2. It is disturbing and unnecessary, the second most common reason for people to abandon their shopping cart and leave the site.
3. Studies estimate that about 37% of buyers have abandoned the shopping cart precisely because of this.

Resolve the problem of imposing an account on the buyer

• The buyers are not compelled to establish an account, as many people have accounts in dozens of locations.
• The creation of a new account, although it seems easy and does not take much time, may cause a lot of inconvenience.
• In particular, they have to remember account data, for example: password, which must be different for each location so that they are not used to hack their accounts later.

Complication of the payment process - reasons for abandoning the procurement basket and how to reduce this phenomenon

1. The payment process is the most complex aspect of electronic commerce.
2. If personal information and financial accounts are required with electronic payment platforms.
3. Some online shops offer significant complications to the payment process, as they impose many steps on the buyer to complete the payment process, such as demanding that many fields be filled.
4. Some statistics show that the average number of fields on pay pages is 14.88, which is twice the number required to complete a procurement process.
5. This makes the payment process cumbersome and long, and it is estimated that about 21% of buyers abandon the shopping cart due to complex, disturbing and long-term exits.

Resolving the problem of payment - reasons for abandoning the procurement basket and how to reduce this phenomenon

• The buyers must request only the minimum data they need to complete the procurement process in [motor vehicle] (https://ar.wikipedia.org/wiki/%D8%B9%D8%B1%D8%A8%D8%A8%D9%84%D8%A8%D8%A%D8%8%D8%A%D8%D8%B3%D9%88%88%D9%82).
• e-mail address, name, shipping address and necessary information.
• No problem adding some unnecessary fields.
• Provided that the buyer indicates that it is entirely optional and that it can complete the procurement without it.

Also read: [The future of e-commerce] (https://trinavo.com/%d9%85%d8%b3%d8%aa%d9%8%d8%8%8%d8%8%d8%aa%d8%8%d8%d8%8%d8%d8%d8%b1%d8%8%8%8%d%8%8%d%8%8%d%8%d8%8%8%8%d%8%d%8%8%8%d%8%8%d%8%8%8%8%8%d8%8%8%d8%8%d8%d8%8%d8%8%d%d%8%8%8%d8%d%8%8%d%8%8%d%8%8%8%d8%8%8%d8%8%8%d8%d8%d%8%d%8%8%8%d%d%8%8%8%d%d%8%8%8%8%8%d

Some advice that can help you improve your pay page is as follows:

1. Geographic identification techniques have been used to determine the location of the buyer and to fill the fields automatically.
2. Don't divide the exit into several pages. Just make it one page.
3. If the buyer has an account in the store, use the recorded data to automatically fill the fields.

Location errors - reasons for abandoning the procurement basket and how to reduce this phenomenon

• 20% of shopping carts were abandoned because of mistakes or even malfunctions in the electronic store.
• If the buyers see that your online shop has mistakes, anomalies and interruptions, this will cause anxiety in their souls and make them feel that the website is unprofessional and unreal.
• They may suspect that online shop owners are fraudsters or even fraudsters.

" Solving the problem of errors in position

1. Is to verify that your online store is flawless.
2. Before the site starts running, try it and test all the features in it.
3. Starting on-site registration, product selection and completion of payment.
4. If you notice that there are problems or even anomalies in your store online.
5. Immediately reform it if you have knowledge of programming, or by using an independent expert to quickly repair error.