Social Marketing Concept Society is defined as an organized group that works together or meets periodically because of concerns, beliefs or a disgraced profession.
The concept of social marketing is defined as an organized group that works together or meets periodically because of common interests, beliefs or occupation, while marketing is defined as an act or act to promote and sell products or services. It is a carefully planned and long-term approach to changing human behaviour, in commercial marketing, which is usually the product marketing, and the price is the cost. In social marketing, the product is behavioural change or a shift in attitude and price is the cost of changing behaviour. Social marketing is commonly used for reasons such as: health and safety campaigns to promote sport and healthy eating, or to highlight environmental hazards, climate change, anti-forestation campaigns, etc.
- develops creative ideas.
- Promote positive social change
- Motivating change with limited resources
- It's easy to change human behavior over a period of time.
- Understanding the target audience and seeing things from their perspective.
- Using a range of activities and actions to encourage the public to achieve the desired objective
Both: social marketing methodology is a systematic and planned process, which goes through six major phases: beginning, scope, development, implementation, evaluation, follow-up. The purpose of social marketing is always to change or maintain people ' s behaviour and not what they think or how well they are aware of a case. If your aim is to raise awareness, knowledge only, or change attitudes, then you do not use social marketing.
- Social marketing enables you to develop products, services and communications that are tailored to the needs and motivation of people.
- Social marketing enables you to target your resources in a cost-effective manner and select appropriate inputs that have the best impact over time.
- Raise awareness of a particular issue and solve the problems facing society.
- Significant positive change in the public over time.
The time for social marketing is four main elements of any marketing campaign, also known as the marketing mix, which is the product, the price, the place and the promotion. Marketing of environment-friendly products and philanthropic products is not social marketing; the primary focus is product sales, not social marketing behaviour change, is not always successful; if attitudes and productive changes encourage them are still not beneficial, acceptable and can be achieved by the population and are not priority, it may not be particularly useful to develop a social marketing campaign at this time, preferably to make a recommendation to change behaviour through the development of relationships with society and agreement.