Brand Voice

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What's the voice of the brand Voice?

The voice of the trademark is a carefully chosen set of words. The location and values of [hyperlink] (https://votrinavo.com/) used to address the target audience. It is the way in which the trademark passes from its character to the public.

steps to build a brand voice

• Make your brand look good.
• Think about who your target audience is using your service or your product.
• Either way, you want to identify your brand voice to help you talk to your target audience.
• If your target audience is the Millennium Generation who likes to practice yoga.
• Certainly, she will not use the same way she does with women over 40 who love shopping for clothes.

Questions to answer when building a brand voice

1. What is the greatest advantage of your producer or your client service?
2. How do your agents determine (or how do you want them to identify) your brand identity? How do you want clients to feel when you use your product or get your service?
3. What distinguishes your product or service from competitors?

Use three words in Brand Voice

Ask yourself what three words I want to use to express the voice of brand Voice? The third is the number that companies and institutions often use to determine the voice of their brand, especially since the use of more words will not serve you as you think, but repeating what I said earlier.

Put the brand voice everywhere

If you want to maintain the consistency of your brand, you need to make sure that every written piece reflects the identity of the brand, that means a clear brand character on your website, mail, social media and print, just imagine that you received an e-mail without the sound of a certain trademark, or a completely different trademark from that on the web site of this company, you will be tired, and this feeling will undermine your trust.

What's the significance of the brand sound?

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What's the difference between brand sound and brand tone?

In the following lines, we will remember the difference between the sound of the brand and the tone of the brand:

" First, the sound of the brand

In a slightly simplified form, the company ' s image and personality of the users must be consistent, continuous and not intermittent.

" Second: trademark tone

The trademark tone means the way the company chooses to deliver the product to the user, this method changes according to a number of questions that the company must ask itself before launching any advertising campaign on the product, which can be summarized in four questions:

How did the user get to the ad content?

1. What is the situation where the most used declaration will be found?
2. What is the status of the receipt of the declaration, after completion of receipt of the content?
3. Also, what is the nature of the content presented? Is it a sensitive subject (policy, religion, privacy issues, controversial topics, etc.)?

Finally, the three previous steps will help you identify Brand Voice as part of your greater identity, and when you identify your brand, you will be able to speak to your clients in a real and attractive way.