Value-based Pricing The price pricing defines the building as a strategy to determine the price of the product based on the client's vision, where this focuses...
Value-based pricing (Value-based Pricing) defines the value-based pricing as a strategy for determining the price of the product based on the client ' s vision, where this strategy focuses on the customer, not just the producer, and this modality adopts more highly value-delivering companies than other companies. The value pricing characteristics of the building through the definition of value-based pricing can identify certain characteristics that show us how to apply and benefit.
- Value pricing refers to one specific slide.
This strategy focuses on one job and one part, where market users can use this strategy only after a certain slide is identified, and in the case of more than one slide, the price of the building is determined on the appropriate value of each chip.
- Comparison with a rival product
Marketers choose to use the Value-based Pricing strategy when a competitive producer emerges for their own product and the same tranche, as the main comparator of consumers is the price corresponding to value.
- pricing of different features
This step is one of the most difficult steps in this strategy, where you have to assess the divergent features and the additional value they add to the product and thereby add the estimate of the principal amount of the product. Where companies can use the pricing building on value
- Value pricing is used in the event of a high value of the product, as this strategy relies on the existence of products with high and unique status. The strategy is also used when the purchase decision is accompanied by emotion, which prompts someone to purchase a product with a large sum of money simply because the customer is associated with a certain passion with the product.
- Another case in which Value-based Pricinghe is used is the presence of a scarcity element in the product, such as the high price of water in a water-stricken area available, with the price of water higher than other water-saving places.
Value-based pricing defects notwithstanding the multiplicity of value-based product pricing features, but this strategy may not benefit some firms, and its application may entail many problems, since price-based pricing is mainly based on guessing and value-setting by considering consumers against price-based industries, evaluating competition prices, and the other problem in which some firms refuse this strategy is based only on quality and pricing.
- Getting money for every advantage individually.
Marketers may believe that customers ' perception and desire and payment of each advantage added to the product are individually accounted for and then added the cost account to the original price. This step may cause a failure of the marketing campaign, as the company does not have to place a financial value for each advantage individually, but rather the advantages that make your product superior to other competitors and consumer evaluation of these advantages.
- Not pricing methods for competitors.
Value pricing will not be feasible if the competitor provides an unexpectedly low price known as smart pricing, so you need to study competitors and learn their marketing plans.
- Link the value of [trade mark] (https://ar.wikipedia.org/wiki/%D8%B9%D9%84%D8%A7%D9%85%D8%A%D8%A%D8%AC%D8%A7%D8%B1%D9%8A%D8%A%A%) to the value of the product
The main objective of pricing 88%88% is a financial equivalent of the product that adds value to the client, and in no way can 3% of the brand be treated in this manner, so the value of the trademark is not more relevant to the value of the product and pricing