What is the marketing plan and its importance in institutions

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What is the marketing plan and its importance in institutions?

1. The [ Marketing Plan] (https://trinavo.com/) is the backbone of marketing management and the main pillar of marketing.
2. The plan is a method to be developed on a specific scale to provide excellent client services and products and to retain current clients.
3. To attract more potential clients to do business with the company.
4. Increasing its profits and, of course, the marketing plan as the rest of the plans must be limited to at least three months and not more than one year.
5. During this period, many important aspects of the success of the marketing process were identified, most notably market details, marketing strategy and market sectors.
6. The main objective of the plan is to increase the financial return of the company or organization.

What are the reasons for the marketing plan?

[hydration plan] (https://trinavo.com/) should be inclusive of all marketing activities of the company and make [hypnotization plan] (https://ar.wikipedia.org/wiki/%D8%AE%D8%B7%D8%A9 %D8%AD8%D8%84%D8%A%D8%D8%D8%D8%D9%)

• Clarification of the company ' s route and resources and the establishment of proper methods of distribution.
• Identify all tasks and establish a timetable for their implementation.
• Encouraging the company to adopt new ideas and strategies that lead to excellence.
• To anticipate and avoid threats, solve problems and remove obstacles.

What's the role of the marketing plan?

The marketing plan plays several important and indispensable roles for the success of the marketing process, notably:

1. Provision of advice and guidance to the management of the organization at all stages of marketing.
2. Assists the Administration in making the right decisions.
3. The company avoids errors and seeks to correct deviations.
4. Comprehensive information for the Marketing and Staff Section of the Marketing Section provides that important section of the company.
5. This information is comprehensive on competitive products, market power of competitors, opportunities, threats, customer interaction with company products and competitive products.
6. It puts the company on the right path to achieve an increasing market share by enhancing its competitive advantage.

What are the key elements of the marketing plan?

The marketing plan relies on a set of key elements as follows:

Executive summary of the marketing plan

It is defined as a set of short paragraphs that spell out all key objectives and proposals included in the marketing plan.

The analysis of the situation in the marketing plan

Analysis of the situation analyses several major steps and stages: strengths, weaknesses, opportunities and threats to the Organization.

The goals of the marketing plan

The marketing plan is a very important component of the marketing process, focusing on the objectives that the company can achieve during the plan ' s time period.

Marketing strategies

This step defines all strategies necessary to achieve the Goals. Marketing strategies take into account several key aspects, the most prominent of which are all components of the marketing mix such as products, species, prices, distribution outlets and reliable promotional methods.

Business programs, marketing plan

An important operational part because it transforms all strategies into actions that must be implemented.

Control, control, management and development

The last step is to monitor actions taken, manage the process and measure results, including 7 steps to implement the plan:

1. Start implementation as soon as the marketing plan is completed.
2. Charge someone to monitor the entire plan and give him authority to do so.
3. Regular follow-up meetings could be 20 minutes at the beginning of the week.
4. If that day doesn't happen, the contestants will start tomorrow.
5. Revisit what has been accomplished at the end of each quarter and determine whether assistance is needed.
6. Pay attention to measuring results first and calculating return on marketing investments, while continuously improving available marketing tools to minimize their cost.

Targeting new clients

The growth of the company always involves finding new customers, which may be different sectors or markets, and may encourage the company to develop its products. The opportunities for the company, which may be:

• Selling more products and services to current clients.
• Sale of current products for new clients.
• Improving the supply of the current product.
• Transition to a new market with a new product offer.

Retail the customer base

The corporate strategies include one or more of these options:

1. entering new markets.
2. Development of a new product.
3. Improving the competitive situation of the company.
4. Keep competitive.
5. The Director of Strategic Marketing selects the most appropriate according to the size of the client base.
6. The customer base is determined by age/sex/purchase power.