What's the spontaneous purchase? Some consumers may make unplanned purchases, and they do it automatically without hesitation, which is called spontaneous purchase or propulsion...
What is spontaneous purchase some consumers may make unplanned purchases that they will automatically do without hesitation, which is called spontaneous purchase or propulsive procurement, where consumers feel an urgent desire to buy a product without prior intent to purchase, what is spontaneous purchase? What is paying consumers for this type of procurement? This is what we make clear through the next lines. [Read of the most important skills of sales delegates.] (https://trinavo.com/%d8%3%87%-%d9% 88% 88%b%)
- Emotions.
The emotional situation is the first stimulus for spontaneous purchases, where there are strong feelings for something such as feelings of enthusiasm, fear and happiness, and these feelings, whether positive or negative, affect the purchasing behaviour of the consumer.
- Inability to exercise restraint
Spontaneous purchases are linked to the non-control of restraint. When consumers feel willing to buy a product, consumers are unable to control self-control and self-control, they purchase, and this applies to people who do not have a clear marketing plan, they are also likely to be overwhelmed by the desire to purchase products without the ability to control themselves.
- Past experience.
Past experience and experience play an important role in consumer purchasing. If consumers have prior experience in purchasing a product and this experience leaves positive feelings for them, it is likely that this experience will affect their decision and a spontaneous purchase immediately after seeing a similar producer or close to it. External factors that drive consumers to perform spontaneous purchases after knowledge of the spontaneous purchasing ecology and psychological factors that contribute to the consumer ' spurchasting process are also prompt or spurchas.
- External stimulus
The main factor in consumer payment for a spontaneous purchase is external stimulus. Research has shown that external factors and incentives directly affect consumer purchasing behaviour, such as marketing, sales banners and other external factors, including:
- The store environment.
Research has also demonstrated that the positive environment of the store and the shopping place in general generates positive feelings for the consumer, making it buy spontaneously and purchase unplanned products.
- Back music.
Music directly affects consumer behaviour, where quiet music slows the shopping process, which makes the client spend more time in the store and buys many products.
- Sales personnel
A good sales crew would stimulate consumers to do shopping and buy more products.
- Immediate rumour
Based on concerns, enthusiasm and excitement, consumers make purchasing decisions, for example, we see that someone is shopping from the store, watching sequential products that give rise to desire, he will never stop buying for the immediate satisfaction of the feelings generated by him, which is what smart marketers do in their shops, where they always play on consumer sentiments and their desire to satisfy their needs.
- Strategic status of the product
Traders develop products in an orderly manner, not only for supply but for consumer influence, see this in window offers for shops, which is one of the factors leading to the spontaneous procurement process, and post-strategic shop owners follow strategies to organize and place products at the store to encourage consumers to buy spontaneously, including:
- The bloc situation.
It is the organization of similar products near each other.
- The vertical situation.
It is the vertical position of products, allowing consumers to see and analyse all products from above to below.
- Down by price and value.
Where high-value and high-price products are placed before less products, this helps to attract customers and shoppers ' attention to the spontaneous purchase of more products. Thus, spontaneous purchases are one of the shopping methods of shop owners, which is based on consumer purchases based on certain external factors and products without prior planning, and if you are a store owner, you can use this article to identify how to influence your clients and make them buy.