The limited marketing view is defined as the company ' s approach, focusing on the company ' s immediate needs rather than on marketing from the consumer ' s point of view. You do...
The limited marketing view is defined as the company ' s approach to focus on the company ' s immediate needs rather than on marketing from the consumer ' s point of view. The company focuses more on sales than on marketing or consumer needs. Short marketing is a case where the company has a narrow-minded marketing approach and focuses mainly on only one aspect of many of the possible marketing features, for example, when the development of high-quality products is limited to a group of clients who do not pay attention.
- Big production without knowing the volume of demand.
- Focus on selling instead of building relationships with clients.
- Predict growth without any research.
- The dynamic consumer environment is not adapted, and only one aspect of marketing features are highlighted without focusing on what the client really wants.
Companies that do not assess their capabilities, competitors, customer needs and changing trends tend to fall into the short-sensing market circle, some companies believe that business growth is guaranteed through population growth, and also believe that there is no competitive alternative to the company ' s product, and others overestimate product quality without scientific research, all of which results counter to business.
- Nokia (https://www.nokia.com/) lost its marketing share for smartphone companies.
- [Kodak] (https://www.kodak.com/en) lost much of its share of Sony cameras when digital cameras flourished and Kodak did not plan it.
- [Yahoo] (http://yahoo.com) lost a lot of its share, estimated at billions until purchased by United States Verizon.
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