What Is Tamara?
Tamara is a leading Buy Now, Pay Later platform headquartered in Saudi Arabia, serving millions of shoppers across the Gulf Cooperation Council (GCC) region. Unlike single-mode BNPL providers, Tamara offers multiple payment types, giving both merchants and customers greater flexibility at checkout. Since its founding in 2020, Tamara has rapidly grown to become one of the most trusted payment solutions in the Middle East.
Key Features
- Pay by Instalments: Customers can split their purchase into multiple interest-free installments, typically spread over two to four payments.
- Pay Later: Shoppers can defer their full payment to a later date, giving them time to receive and review their purchase before paying.
- Pay Now: For customers who prefer immediate payment, Tamara also supports full upfront transactions through the same checkout flow.
- Instant credit decisions: Real-time risk assessment ensures customers receive approval within seconds, keeping the checkout experience smooth.
- Merchant-friendly settlement: Merchants receive the full order amount upfront, regardless of which payment option the customer selects.
- Shariah-compliant: Tamara operates under a Shariah-compliant framework, an important consideration for many consumers and businesses in the region.
Supported Regions and Currencies
Tamara is available across five GCC markets:
- Saudi Arabia (SAR)
- United Arab Emirates (AED)
- Kuwait (KWD)
- Bahrain (BHD)
- Qatar (QAR)
With deep roots in Saudi Arabia and strong expansion across the Gulf, Tamara is particularly well-suited for stores that serve the Saudi and Emirati markets.
How Trinavo Integrates with Tamara
Trinavo provides a built-in integration with Tamara that enables all of its payment modes directly within your store's checkout. After configuring your Tamara merchant credentials in the Trinavo dashboard, your customers will see Tamara as a payment option with the available payment types displayed based on order value and eligibility.
The integration covers order creation, payment capture, installment tracking, and refund handling. Trinavo communicates with Tamara's API in real time, ensuring that payment statuses are always synchronized between your store and Tamara's platform.
Offering Tamara alongside traditional payment methods can significantly boost your conversion rate. Research consistently shows that BNPL options reduce cart abandonment and increase average order value, particularly in markets where consumers are accustomed to flexible payment terms. Tamara's multiple payment modes mean you can cater to a broader range of customer preferences from a single integration.
