Brands¶

Purpose¶

Brands help you organize products by their manufacturers or brand names, making it easy for customers to find products from their favorite brands. A well-managed brand catalog builds trust, helps customers filter products, and enables brand-specific promotions. Whether you sell electronics from Apple and Samsung, or clothing from Nike and Adidas, brands give structure to your product catalog.

Accessing Brands¶

Click Modules → Catalog Management → Brands

Brands List View¶

Brands List

The Brands page showing all registered brands

Understanding the Brands List¶

The brand list displays all your brands in a table with the following columns:

Name - The brand name as displayed to customers - Click to sort alphabetically - Searchable for quick lookup - Supports multiple languages (Arabic/English)

Image - Brand logo or image - Thumbnail preview in the listing - Helps customers identify brands visually - Empty if no logo uploaded

Category - Optional category association - Links brand to a specific product category - Useful for brand-category relationships - Example: "Apple" linked to "Electronics"

Actions - Edit: Modify brand details - Standard actions for brand management

List Features¶

Locale Switcher - Switch between Arabic and English - Manage brand names in different languages - Each locale has separate name field

Search Bar - Search brands by name - Instant filtering - Helpful for large brand catalogs

Toggle Columns - Customize visible columns - Hide irrelevant information - Personalize your view

Bulk Selection - Checkbox to select individual brands - Select all checkbox for bulk operations - Perform actions on multiple brands at once

Bulk Actions Available: - Delete: Remove selected brands - Export: Export brand data to file

New Brand Button - Click to create a new brand - Opens the brand form in a dialog over the list

Exporting Brands¶

Export brand data to Excel or PDF for inventory management, supplier coordination, or reporting.

Export All: Click Export button to download all brands.

Export Selected: Select brands with checkboxes, then use Export from bulk actions.

Data Included: Brand name, associated category, image, creation date.

Creating a New Brand¶

Click the "New Brand" button at the top right. The form opens in a dialog over the list, so you keep the search and filters you were working with:

Brand Creation Form

Brand creation form with name, image, and category fields

Name (Required)¶

The brand name as shown to customers
Must be filled before saving
Should match official brand name
Examples: "Apple", "Samsung", "Nike", "Adidas"
Keep names consistent with official spelling

Naming Best Practices: - Use official brand capitalization (e.g., "iPhone" not "iphone") - Avoid adding extra information (e.g., "Samsung" not "Samsung Electronics Co.") - Be consistent across all languages

Web Address (Required)¶

The short piece of text that identifies this brand in its web address
It is written for you from the brand name as you type, so you normally do not need to touch it
You can still change it by hand, or click the sparkle icon inside the field to build it again from the current name
It cannot be left empty when you save
Each language keeps its own web address, so check it again after switching the language selector

Logo¶

Upload brand logo or image
Click the pencil icon on the upload to crop it if needed
Helps customers recognize brands
Recommended format: PNG with transparent background
Recommended size: 200×200px (square)
Use official brand logos when possible
Ensure you have rights to use the logo

Image Guidelines: - Use high-quality, clear logos - Square aspect ratio works best - White or transparent backgrounds preferred - Optimize file size for fast loading - Maintain brand identity guidelines

Category¶

Optional: Link brand to a specific category
Select from your existing categories
Useful when brands are category-specific
Leave empty for brands that span multiple categories

When to Link Categories: - Electronics brands: Link to Electronics category (Apple, Samsung) - Fashion brands: Link to Clothing category (Nike, Adidas) - Multi-category brands: Leave empty (they appear in multiple categories)

When to Leave Empty: - Brands that sell products across many categories - General marketplace brands - When brand-category relationship isn't important

SKU Code¶

A short code, up to 10 characters, used when product codes are built for you automatically
Example: "APL" for Apple, "SMS" for Samsung
Optional: leave it empty and a code is created from the brand name instead
Keep it short and distinct from your other brands

This only has an effect when automatic product codes are switched on and set to include the brand. See SKU Generator.

SEO Meta Tags¶

This section controls how the brand page looks in search results and when someone shares it. Every field here is optional.

Meta Title: the headline search engines show. Aim for 50 to 60 characters. Leave it empty and the brand name is used
Meta Description: the short summary under the headline. Aim for 150 to 160 characters. Leave it empty and the brand name is used
Social Media Image: the picture that appears when the brand page is shared. Recommended size 1200x630 pixels. Leave it empty and the brand's own logo is used
Meta Keywords: a few keywords separated by commas

The title, description and keywords are kept per language, so switch the language selector and fill them in for each one.

Saving Your Brand¶

After filling in the brand information:

Create: Save the brand and return to the list
Create & create another: Save and immediately start creating another brand
Cancel: Discard changes and return to the list

Editing Existing Brands¶

To edit a brand: 1. Find the brand in the list 2. Click "Edit" or click directly on the brand name 3. Make your changes 4. Click "Save" to update the brand

Locale Management¶

Brands support multiple languages: 1. Use the Locale dropdown at the top of the form 2. Switch to Arabic to enter Arabic brand name 3. Switch to English to enter English brand name 4. Each locale has its own Name, Web Address, Meta Title, Meta Description and Meta Keywords 5. The logo, category, SKU code and social media image are shared across all languages

Translation Tips: - Some brands keep their name in English globally (Apple, Samsung) - Some brands translate their name (example: local brands) - Be consistent with how customers know the brand

Deleting Brands¶

Click Delete on the brand's own row, or tick several brands and use the bulk Delete.

Deleting is not silent. A window opens first, counting everything attached to the brand: its products and its part models. For each group you choose what should happen:

Remove association (set to none) - the products stay, they simply no longer name a brand. This is the option already selected, and it is the right one almost every time
Move to another record - hand the products to a different brand, which is what you want when two brands turn out to be the same company
Delete them as well - use with care

Nothing is destroyed outright. A deleted brand is archived, and the row's three-dot menu lets you Restore it or delete it permanently once you are sure.

Tips for Brand Management¶

Use Official Logos: Always use official brand logos when available
Consistent Naming: Keep brand names consistent with official spelling
Regular Updates: Update brand information if companies rebrand
Category Links: Link brands to categories when it makes sense
Quality Images: Use high-quality, clear logo images
Multi-language: Provide brand names in both Arabic and English
Verify Rights: Ensure you have permission to use brand logos
Clean Data: Regularly review and remove unused brands
Avoid Duplicates: Check before creating to avoid duplicate brands
Brand Guidelines: Follow official brand guidelines when using logos

Brand Organization Strategies¶

By Product Category¶

Organize brands by linking them to specific categories: - Electronics: Apple, Samsung, Sony, LG - Clothing: Nike, Adidas, Puma, Under Armour - Kitchen: KitchenAid, Cuisinart, Breville

By Popularity¶

Feature popular brands prominently: - Use clear, recognizable logos - Ensure top brands are easy to find - Consider creating brand-specific landing pages

By Market Segment¶

Group brands by target market: - Premium brands: Apple, Rolex, Gucci - Mid-range brands: Samsung, Fossil, H&M - Budget brands: Xiaomi, Uniqlo

Common Brand Management Scenarios¶

Scenario 1: Adding a New Electronics Brand¶

Click "New Brand"
Enter brand name (e.g., "Sony")
Upload Sony logo
Select "Electronics" category
Switch to Arabic locale and enter Arabic name
Save the brand

Scenario 2: Managing Fashion Brands¶

Create brand without category link (brands span multiple categories)
Upload brand logo
Products in different categories (Shirts, Shoes, Accessories) can all use the same brand

Scenario 3: Rebranding¶

When a company changes its name or logo: 1. Edit the existing brand 2. Update name if changed 3. Upload new logo 4. Update in both English and Arabic 5. Save changes (all products update automatically)

Brand Quality Checklist¶

Before publishing a brand:

[ ] Brand name is spelled correctly
[ ] Name provided in both Arabic and English
[ ] Official logo uploaded
[ ] Image is clear and high-quality
[ ] Category linked (if applicable)
[ ] No duplicate brands exist
[ ] Brand name matches official branding

Relationship with Products¶

Brands connect to products in the following ways: - Products can be assigned to a brand in the product form - Customers can filter products by brand - Brand logos appear on product pages - Brand information helps with product organization

Product-Brand Best Practices: - Create brands before adding products - Assign correct brand to each product - Use brands for filtering and navigation - Highlight popular brands

Troubleshooting Common Issues¶

Issue: Brand logo not displaying - Solution: Ensure image is uploaded and saved, check file format (JPG, PNG, WebP)

Issue: Duplicate brands appearing - Solution: Search existing brands before creating new ones, merge duplicates

Issue: Products not showing brand filter - Solution: Ensure products have brands assigned in product settings

Issue: Brand name incorrect in one language - Solution: Switch locale and update the name field for that language

By maintaining a well-organized brand catalog, you help customers find their favorite products and build trust through recognizable brand names!

Products - Products by brand
Categories - Category organization
Part Models - Organize products by manufacturer models